When both individuals and organizations can achieve more and more of their goals, I call this relationship a “virtuous spiral.” Virtuous-spiral relationships come about when an organization values and rewards its people, and as a result, they are committed to performing well. Through their performance, people can propel their organizations to higher levels of accomplishment, and as a result the organizations are able to reward them better and to attract and retain highly talented people. This in turn spirals the organization’s performance to higher and higher levels.