A virtuous spiral begins when an organization takes intelligent, strategy-driven, conscious actions to attract, retain, motivate, develop, and effectively organize committed, high-performance individuals. This generates a high-performance organization. It boosts the rewards for employees, which increases their motivation and commitment. The more challenging and rewarding environment that results further reinforces the organization’s ability to attract, retain, and develop effective employees, who further positively affect performance. Thus a virtuous spiral forms and expands, carrying the organization and its members to greater heights (p. 13).