Adidas’ corporate responsibility structure is built on three pillars: community involvement, employee engagement, and corporate giving.
One of Adidas’ community involvement programmes is BOKS by Reebok, a before-school initiative providing access to fitness for children aged 5-12. NOIST, an independent evaluator, found students participating in the programme improved memory and executive function alongside their physical fitness – the children’s 400-metre run times dropped an average of 16 seconds.
Adidas has launched a number of other social impact initiatives in many parts of the world., including the Women Empowerment Programme in Pakistan, to improve the skills of female workers, and SOS Children’s Village, the largest non-governmental programme dedicated to providing support for children without families.