Despite the fact it is a toy company whose products are made of plastic, LEGO aims for a sustainable future. It has partnered with the World Wildlife Fund to source responsible materials for production.
In 2015, it pledged to allocate US$15mn to reduce its carbon footprint for the following 15 years. Later in 2018, it introduced a line of products made of bioplastic from sugarcane. The company announced that the energy it uses to manufacture its toys comes entirely from wind power.