Since its founding, Ben & Jerry’s has committed to promoting social justice, protecting the environment, and supporting sustainable food systems. Although its most well-known social initiatives are connected to ice cream making processes, such as supporting Fairtrade, Ben & Jerry’s also partners with several social equality groups. Its Justice ReMix’d programme, for instance, focuses on reforming criminal justice systems, in which people of colour are often disproportionately affected. Company employees are also involved in the Ben & Jerry’s Foundation.