“Virtuous spiral organizations come about only when people at all levels see the advantages of the organizations performing well and do what it takes to provide both direction and motivation. Let me be clear about this. Whether you are in senior management or not, you have a role to play in leading change. Standing on the sideline waiting for somebody else to lead has the effect of preventing a virtuous spiral from beginning. The start of a virtuous spiral requires individuals like you to take a leap of faith and be visionaries” 230