Just as organizations need to view you as human capital, you need to begin seeing yourself as human capital, not an asset. Consider your time, energy, intelligence, and skills. You have an opportunity to invest your knowledge and skills in any organization you want, and you can choose to withdraw it from one organization and invest it elsewhere if better returns are offered. If you manage your career right you will be in demand, and organizations will vie for your services more than they vie for investment dollars. In fact, the more you improve your skills and knowledge and invest in your personal development, the more you can build your own personal virtuous spiral of career success (p. 19)